Impact of Consumer Awareness and Knowledge to Consumer Effective Behavior
نویسندگان
چکیده
منابع مشابه
Explaining Consumer Behavior and Consumer Action: From Fragmentation to Unity
This article begins with an analysis of the state of the field of consumer research and scrutinizes three leading streams of research: the cognitive response paradigm, attitude theory, and the interpretive turn. After arguing that the field lacks direction and risks being overwhelmed by many fragmented additions to knowledge, I propose a unified approach to consumer research integrating consume...
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Whether consumers are aware of potentially adverse product effects is key to private and social incentives to disclose information about undesirable product characteristics. In a monopoly model with a mix of aware and unaware consumers, a larger share of unaware consumers makes information disclosure less likely to occur. Since the firm is not interested in releasing information to unaware cons...
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Personal agents have been developed that assist a user with information processing needs by generating, filtering, collecting, or transforming information. On the other hand internet stores are providing services customized by the needs and interests of individual customers. Such services can be viewed as “seller’s agents” whose goal is to push merchandise and/or services on to the users. This ...
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ژورنال
عنوان ژورنال: Asian Social Science
سال: 2012
ISSN: 1911-2025,1911-2017
DOI: 10.5539/ass.v8n13p108